NBA comes up with new game changing initiative called ‘Future Starts Now’ to highlight fresh talents
This is a bold new strategy from the leading basketball league in the world.
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Sep 20, 2023 6:43 pm
NBA’s new initiative (source-Twitter)
Basketball fanatics across the world have been huge fans of the NBA (National Basketball Association). Names like Kobe Bryant, Shaquille O Neill, Michael Jordan, LeBron James, and Stephen Curry have become household names. Despite its worldwide popularity and appeal, the NBA isn’t resting on its laurels. The biggest Basketball league in the world always tries to give its fans something new. The NBA is set to come up with an innovative initiative. This initiative will give its fans lots more to consume as far as basketball news and action are concerned.
‘Future Starts Now’ launched by NBA
National Basketball Association came up with a new initiative called the ‘Future Starts Now’ campaign. The new initiative will give the fans the chance to get closer details on the promising players. This initiative will also give the fans a chance to catch up with everything that happens with a new player. Right from on-the-court details in their age-group games to their eventual step-ups to the highest level. The program ‘Future Starts Now’ was launched on the official NBA application for all the fans. There is also more fan engagement as the application users will get to see more behind-the-scenes visuals.
Right from live streaming of games to player interviews, the application is here to provide 24x7x365 content. There will also be giving updates that will be done in real-time, as well as highlights of the games. Andrew Yaffe, the senior vice-president for NBA’s Head of Social, Digital, and Original content recently spoke to the media. Andrew Yaffe said “When we launched the NBA App last season, we made a commitment to make it the premier destination for elite basketball,” While speaking to the media, Andrew Yaffe further said “When we launched the NBA App last season, we made a commitment to make it the premier destination for elite basketball.”
Last year Denver Nuggets won the title when they beat Miami Heat in the finals. Nuggets won the title after taking the best of 7 game series with a 4-1 margin. This was the first time the Denver Nuggets had won the title in their 56-year history.
