‘Brand value of PSL is 89 Rs’- Fans react as IPL’s valuation skyrockets 28% to reach decacorn status
In a stunning display of growth, the Indian Premier League (IPL) has seen its valuation skyrocket by 28% in 2023, reaching a staggering $10.7 billion. This impressive climb comes on the heels […]
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Dec 13, 2023 5:24 pm
In a stunning display of growth, the Indian Premier League (IPL) has seen its valuation skyrocket by 28% in 2023, reaching a staggering $10.7 billion. This impressive climb comes on the heels of a $8.4 billion valuation in 2022, solidifying the IPL’s position as a dominant force in the global sporting landscape. Since its inception in 2008, the IPL has witnessed a remarkable 433% surge in its brand value, according to leading brand valuation consultancy Brand Finance. This remarkable growth has propelled the IPL into the elite category of “decacorns,” businesses with valuations exceeding $10 billion.
The IPL’s triumphant return to packed stadiums, coupled with a surge in multi-device viewing, has ignited a brand value explosion, according to a recent report. Hugo Hensley, Head of Sports Services at Brand Finance London, recently praised the Indian Premier League (IPL) as a guiding light for other T20 leagues around the world.
He highlighted the league’s impressive business model and its potential to be scaled up further on a global level. Hensley noted that IPL teams are proactively investing in professional talent, including player management specialists, event organizers, and sponsorship pool managers. He emphasized that robust governance is key to maintaining the IPL brand’s strong reputation and ensuring its long-term success.
IPL leaps into Decacorn territory as brand value surges 28% to $10.7 Billion.
“The IPL brand stands as a guiding light to all other T20 leagues, illustrating how the business model can be successfully scaled up on a global level. Teams are proactively recruiting professionals to handle year-round player management, organize tournaments, and manage sponsor pools,” he said.
The tournament’s impressive growth has been accompanied by a significant increase in individual franchise valuations, with Mumbai Indians maintaining its position as the top-ranked team. The five-time IPL champions boast a brand value of $87 million, followed closely by the Chennai Super Kings with a brand value of $81 million. Kolkata Knight Riders and Royal Challengers Bangalore also boast impressive brand values, coming in at $78.6 million and $69.8 million respectively.
Gujarat Titans, the young and dynamic franchise that won the IPL in its debut year, has registered a remarkable 38% increase in brand value, propelling them from eighth position last year to fifth this year. This substantial growth signifies the immense potential of the Titans brand, fueled by their success on the field and their ability to connect with fans.
Here’s how ‘X-verse’ reacted to the development:
Richest league in the World Richest board in the World
All this money.. And no ICC TROPHY from last 10 years.. 🥲
