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‘Ye esa suddenly kyun hua?’ – Fans react as Virat Kohli and his manager Bunty Sajdeh part ways

The decision comes right after heartbreak in ODI World Cup 2023 final.

The conclusion of the 2023 World Cup marks the end of an era for Indian cricket as Virat Kohli and his longtime confidant, Cornerstone founder Bunty Sajdeh, have officially parted ways. The exact reason for the split remains undisclosed, but reliable sources indicate that Kohli is in the process of establishing his own company and is currently registering it.

This separation comes after more than a decade of a closely-knit professional relationship between Kohli and Bunty. However, whispers in the cricketing circles hint at Cornerstone allegedly prioritizing Kohli’s interests over other athletes associated with the agency. Notable cricketers like Rohit Sharma, KL Rahul, Ajinkya Rahane, Shubman Gill, and others reportedly felt that the company was excessively centred around Virat, neglecting the broader interests of its clientele.

Virat Kohli, Bunty Sajdeh (Source: Twitter)

Post-World Cup shake-up: Virat Kohli set to form his venture after Cornerstone exit!

While Cornerstone still manages star athletes like PV Sindhu, Sania Mirza, Umesh Yadav, Kuldeep Yadav, and India U19 captain Yash Dhull, the separation from Virat Kohli marks the end of a unique partnership that played a pivotal role in shaping the cricketing landscape.

An industry source shared insights, stating, “Yes, Kohli and Bunty have parted ways after a very long and successful partnership. Over the years, there are a lot of other cricketers who’ve parted ways with Cornerstone. Rohit, KL Rahul, Ajinkya, Shubman, and others. But Virat and Cornerstone were inseparable. Now, that relationship is over too.”

The separation not only signifies a shift in Kohli’s career management but also brings an end to the dynamic duo’s camaraderie. Bunty Sajdeh, more than a manager, was known as Virat’s 2 am friend, standing by him at major cricket events. Their collaboration resulted in lucrative deals with top companies, including the notable Rs 100-crore agreement with Puma.

In the ever-evolving landscape of sports management, this development raises questions about the dynamics between athletes and their management teams, emphasizing the evolving nature of individual brand management in the world of sports.

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