Twitter Reactions

‘Ye sab hua MS Dhoni ke vajah se’ – Fans react as IPL sees massive jump in brand value from 2022 to 2023

Chennai Super Kings win their fifth IPL title in 2023.

Jul 12, 2023 1:21 pm

The Indian Premier League (IPL) has been growing by leaps and bounds year after year. The IPL 2023 had some of the best games of the show which kept viewers hooked to the edge of their seats. Many last-ball finishes thrilled the fans to a great extent. Some of the fans felt that some of the IPL matches put the film scriptwriters to shame. Chennai Super Kings (CSK) won their fifth title in the 2023 edition in a closely fought final against Gujarat Titans at the Narendra Modi Stadium.

On the other hand, there was a major boost to the IPL in terms of brand value, The brand value of the IPL at present is 3.2 billion USD a massive surge from 2022 when it was at 1.8 billion in 2022, when it comes to the business enterprise value of the IPL it is at USD 15.4 billion, in 2022 it was at 8.5 billion. These numbers have come out from Global investment bank Houlihan Lokey, Inc, the results of which came out on Monday.

Chennai Super Kings top the charts when it comes to brand value in the IPL

“Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA,” says Harsh Talikoti, Senior Vice President, of Corporate Valuation Advisory Services at Houlihan Lokey said in the report. IPL 2022 was looked at MS Dhoni’s last season before he backtracked from retirement which led to the astronomical increase in viewership numbers across platforms.

“Besides the exponential growth in brand and business enterprise valuation of the IPL and the franchises, it is interesting to note the prominent shift towards acceptance of digital platforms for sports consumption. Viacom18’s strategic push towards promoting digital viewership in India has undeniably reignited the much-needed excitement surrounding the IPL. The report further said.

When it comes to the teams, they have also seen a massive upsurge in terms of brand valuation. CSK lead the charts when it comes to brand ranking and business enterprise value ranking. Royal Challengers Bangalore (RCB) are in second place when it comes to brand value at 195 million USD. Rajasthan Royals (RR) also saw a massive spike in their brand valuation.

Let us take a look at the reactions on Twitter:

India is on the path of Windies which used to be top Cricket team….money destroys cricket

— Vatsa P (@pvatsa099) July 12, 2023

https://twitter.com/bruce_kane1/status/1679024230338527233?s=20

Get rid of the international cricket and play IPL six months of the year.

— R (@Rwordered) July 12, 2023

Thanks to Dhoni (Real Brand Ambassador) ❤️

— ⚡ (@Dhoni_True_Fan) July 12, 2023

Digital viewership played a major role in this jump imo

— prassusussu (@28Siddharth) July 12, 2023

Lsg brand value and veiwership is lost coz their brand KL Rahul played half season

— 𝙏𝙃𝙀 𝙐𝙋𝘼𝘿𝙃𝙔𝘼𝙔 (Modi ka Parivar)🚩 (@the_upadhyayji) July 12, 2023

Inversely proportional with the quality of Indian cricket standards

— Ujjal Bhattacharya (@BrightBratUB10) July 12, 2023

IPL has got bigger and interesting due to auction. If other leagues was to change their gear and want growth they should also move to auction strategy. It is a like of star players. But no league can come closer to IPL. But IPL matches should not exceed more

— Sports syncs (@moiz_sports) July 12, 2023