‘Top of the tree for a reason’- Fans react as Cristiano Ronaldo tops charts for Instagram per post earnings

Virat Kohli has been selective with what matches to play ahead of the World Cup. He is picking and choosing games in the build-up to the big tournament. It will commence in October in India. Though Kohli has cut down the amount of cricket that he is been playing, the former Indian captain has been killing it on social media. Kohli charged a mind-boggling sum of  14 crore INR for every single sponsored post he put on Instagram in the 2023 list released as per Hooper HQ. The list was topped by football legend Cristiano Ronaldo, followed by his longstanding-rival Lionel Messi.

As for Ronaldo, he charged a huge sum of USD 3.23 million which roughly comes to INR 26.75 crore. Messi, on the other hand, charged USD 2.56 million per Instagram post, which translates to INR 21.49 crore per post, according to Hopper HQ. Virat Kohli is the lone Indian to have made it to the top 20 list globally. According to the report, he charged USD 1.38 million per post on Instagram. His earnings translate to INR 11.45 crore for a single post. He has 256 million followers on the platform at present.

The sporting superstars personify the power of personal branding – Mike Bandar 

The Founder of Hooper HQ said that he was taken aback to see the earnings of global sporting superstars explode on Instagram. He said that sporting superstars have a big reach that happens off the field.  “It’s still shocking to me that the annual money made on the platform increases every year,” Bandar said. “Yet, what fascinates me more is the consistent players at the top. Mike Bandar the founder said.

“It’s apparent that the glitz and glamour of traditional celebrities still holds power over the new ‘influencer’ status. Ronaldo and Messi not only dominate the pitch, but also the digital sphere as it’s clear they personify the power of personal branding and the influence it holds over us ‘ordinary’ people.” he added. The sporting superstars also engage in a lot of sponsored partnerships and brand endorsements on Instagram and other social media platforms.

Let us take a look at the reactions on Twitter:

https://twitter.com/LawlSagittarius/status/1689860256958984193?s=20

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