- Feb 25, 2024
The Telugu Yoddhas, GMR Sports’ franchise for the inaugural Ultimate Kho Kho (UKK) League, have unveiled their new jersey today. This comes after they successfully launched their logo, which symbolizes their warrior spirit of Guts & Glory. The team has done the same with similar hues in the newly launched jersey. The Jersey sports a bold mix of Blue and Gold with a dash of red in between representing courage, accuracy, and speed.
The blue colour represents faith and confidence, while the Gold colour, which has been brightly used on the jersey, represents southern India where gold is considered to be very auspicious and lucky. The blue and gold on the jersey have been beautifully combined with the dash of red colour representing courage and bravery.
Sharing his thought on this occasion, Sujoy Ganguly, Head of Business Development & Marketing, GMR Sports League said, “After launching the logo, the jersey drop was the next big thing we were looking forward to and I am happy to launch our new jersey. What makes it all the more exciting is that we have been able to beautifully transcend our logos ethos and colour schemes on our Telugu Yoddhas jersey.
“The new jersey not only now looks vibrant and young but also sends a specific message about our intent as a team to our competition at the inaugural Ultimate Kho Kho. Telugu Yoddhas will be seen wearing a jersey of courage, confidence, accuracy and the spirit of sportsmanship with utmost discipline and I am confident that the upcoming season will see us charting new territories of success in Kho Kho.”
Six different franchises will compete against each other in the very first season of UKK, which will be hosted at the Shri Shiv Chhatrapati Sports Complex, Pune. The Tournament begins on 14th August and goes on till 04th September. All the matches will be broadcast LIVE & Exclusive on the Sony Sports Network between 7-10 PM on all match days. All matches will also be streamed live on the Sony LIV app. Telugu Yoddhas will begin their campaign against their close neighbour, Chennai Quick Guns on Day one.